STK: Not Your Daddy’s Steakhouse

Americans are hungry. How hungry? According to Progressive Grocer, total supermarket sales for 2017 neared a staggering $685 billion. Beyond these homeward bound provisions, dining enthusiasts are also doing their part to feed the gastro-economy. This amid a National Restaurant Association (NRA) report that, for 2017 alone, revenue for the restaurant industry was projected to reach $799 billion, notably representing a 4.3-percent increase from 2016.

Thus far, 2018 has proven to be quite prolific for many restaurant brands, and not the least of which is STK. With accolades like “Never a dull moment” (Zagat) and being cited among “The 100 Best Steakhouses in America” (Forbes), it’s understandable why this chic and sexy nightclub-esque steakhouse continues to expand. In fact, so far this year STK has opened two new locations—one of which in San Diego. “America’s Finest City” couldn’t be more apropos for this revered eatery.

With its tongue-in-cheek positioning…