It's your lucky day –– St. Patrick’s Day is around the corner. On March 17 this year, millions of Americans will flock to restaurants across the country to celebrate St. Patty’s Day with their friends. This means big business for restaurants of all sizes! To help you capitalize on the day, Coupon Chief put together an infographic with fun promotional ideas restaurants can use to attract customers on St. Patrick’s Day.
St. Paddy’s Day Consumer Spending
Check out these statistics –– they prove how important it is to capitalize on the luck of the Irish this St. Patrick’s Day.
St. Patrick’s Day is the third most popular drinking holiday in the United States
It's the most popular beer drinking holiday in the United States
The average number of drinks consumed on St. Paddy’s Day is 4.2 per person.
Globally, 13 million glasses of Guinness will be consumed on St. Patrick’s Day.
All that being said, it’s clear restaurants have a lot to gain by promoting the holiday. Whether you feature a speciality green cocktail on the bar menu, offer a special delivery discount, or host a cabbage-eating contest, there are plenty of ways to boost sales and earn a pot of gold.
Check out the infographic below for a few ideas.