Sound Decisions About Music in Your Restaurant

Music done well in restaurants makes all the difference in how long guests will stay, whether they have a good experience and most importantly, how much money they will spend. Music and dining are all about expectations. When someone goes to a nightclub or live music night at a bar, the expectation is that it will be loud and they may have to shout to be heard.

However, when going out to dine, it is all about being social, having great conversations and enjoying each other’s company. If the music is too loud or inappropriate, the guest’s night is ruined and their money wasted, no matter how good the food or service.

The effect of music on diners has been well studied, so if you’re unfamiliar with the research and what goes into a sound strategy in your restaurant, it’s time to strike up the band!

Music Is MoneyIt’s well established that music affects mood and decision-making. Many owners of restaurants don’t understand that music done…