Sliding into Impossible at White Castle and Teeny Soft Serve

9 Min Read By MRM Staff

This edition of MRM's Daily Bite features SessionM and TGI Fridays,  CVT Soft Serve, The Alden, ParTech, Inc., White Castle and the Impossible Burger, The Cove, Paradise Island and Comcast Business and Dine Brands Global, Inc.

Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Enhancing Guest Experience at TGI FridaysTGI Fridays selected SessionM to enhance the omnichannel Fridays experience. Orchestrating data from across all guest touchpoints, SessionM will enable TGI Fridays to build stronger relationships with friends of the restaurant through more personalized and genuine interactions.

“When TGI Fridays first launched our original loyalty program in April 2008, we were the first big player in casual dining restaurants to have a loyalty program. Now that others are catching up, we’re taking another leap forward and bringing our guest experience to a whole new level, both in and out of the restaurant,” said Stephanie Perdue, chief…