Six Ways to Market Your Restaurant’s Delivery Program

Competition in the delivery arena is increasing, and it will continue to do so. But it’s important to note that it’s not a zero-sum game. While delivery competition is increasing, the size of the delivery market is too.  Your customer base is being given more options. So how do you ensure they keep choosing you? By properly promoting your restaurant’s delivery program, you’ll be able to increase your delivery sales, despite the new competition. 

One of the biggest benefits of in-house delivery is that these are your customers, and you have control over the interactions they have with your restaurant. That means you own the data collected for deliveries, such as contact information. Before you look at the strategies below, set yourself up for success by auditing your customer database for accuracy and currency, and familiarizing yourself with local data-protection and email legislation. 

1. Advertise in StoreIf you offer pizza by the slice, or carry-out, make sure to…