Shaping the Future of QSR | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In a recent report shared by TouchBistro on the State of the Restaurant Industry for 2025, data provides key insights into a year marked by both significant hurdles and notable resilience for the restaurant franchising industry and quick-service restaurant (QSR) operators.

Despite contending with rising operational costs, especially in food and labor, franchisees and multi-unit operators experienced growth in guest traffic and profit margins. This recovery was largely supported by strong takeout and delivery sales, which played a crucial role in sustaining revenue streams.

TouchBistro’s research overwhelmingly shows that restaurants are increasingly leveraging data-driven technology to address operational challenges. As the industry continues to digitally adapt, it’s critical for multi-unit franchisees to utilize innovative digital business solutions that can be customized to operators’ specific needs to stay relevant. Platforms that consolidate key functions—such as…

Matt Forbush

Matt Forbush is Founder and CEO of zignyl. With a background in franchise ownership with brands like Auntie Anne’s and Cinnabon, Forbush brings a unique perspective to QSR solutions. In identifying a critical need for streamlined digital tools specific to franchisees in the QSR industry, Forbush developed zignyl to simplify operations. The digital QSR platform integrates scheduling, labor management, employee incentives, and real-time reporting to optimize performance at franchisees’ store levels. Developed by a franchisee for franchisees, zignyl’s digital tools assist operators in reducing costs, boosting sales, and attracting top talent. Forbush’s experiences as both a successful franchise operator and a tech entrepreneur fueled his mission to transform QSR.

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Matt Forbush