SevenRooms Report: Restaurant Recommendations Matter (Infographic)

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A report from SevenRooms shows Americans lean more heavily on personal recommendations when discovering new restaurants.The company's “Influence in the Restaurant Industry” report found that more than half of Americans (54 percent) rely on their friends and family to make a recommendation.

The study, conducted with third-party research firm YouGov, examined the impact of today’s most influential channels in the restaurant industry. 

When it comes to how today’s guests are finding new restaurants, SevenRooms’ report revealed the top sources:

 

 

“While diners have always relied on influential sources such as critics and review sites, our research shows that the most impactful source when it comes to choosing where to eat are the people we know best: friends and family,” said Joel Montaniel, CEO & Founder at SevenRooms. “As newer generations of guests are relying more heavily on sourcing information from digital platforms like Instagram, we’ll continue to…