Seven Rules to Write Engaging Restaurant Brochures

A restaurant brochure is more than just a two-to-three fold piece of paper describing your dishes and offers. Above all, it’s a solid reflection of your theme, brand and quality. The restaurant brochure has become a strategic method of influencing customers into choosing your restaurant as their next dinner place. This thin piece of paper has turned into a legitimate source of profit.

Here are seven must-dos to write the perfect restaurant brochure:

Keep Your Brochures ShortLong menus with too many pages can confuse people, and soon enough, they’ll get tired of having to make a choice. It would be more effective to narrow down your restaurant’s best offerings, highlight the best dishes and show off your most-popular items. This helps your customer make easier decisions and make them go for the menu item that you want them to buy.

Ideally, brochures for cafes and bistros should be one to two pages, while catering services are usually longer. Remember, this isn’t a restaurant…