Serving Up Personalization with a Side of AI: How QSRs Can Get Started

3 Min Read By Joseph Rajadurai

Unlike McDonald’s, most quick service restaurants (QSRs) may not have $300 million to place a big bet on AI-driven personalization. But, regardless of size, all QSRs should be thinking about their data strategy and setting up their business to take advantage of the power of AI and Machine Learning to better serve their customers and compete in the digital era. 

While still in its infancy, make no doubt about it: personalization, enabled by AI and Machine Learning, will soon start to take hold in the QSR industry just as it has in retail and other consumer-facing industries. Just by the sheer nature of its business, QSRs have access to a treasure trove of data about its customers and their preferences. With the right strategy, QSRs can harness this data and use it to engage consumers with customized experiences, as well as use it to optimize their operations. Here are some critical considerations for getting started.

Understand Your Customer and Follow Their LeadHistorically, most…