Serving Sustainability: How to Tell Your Eco-Story with Impact

It takes more than just a good meal to get today’s consumers through the door. An increasingly diverse matrix of factors is influencing restaurant-going behavior, from inflationary pressures to viral food trends. While economic factors may be the most urgent focus for restaurant operators, broader social issues also affect people’s relationships with expenses like dining out. Consumers are making more intentional, value-informed choices, and even if they’re feeling the pinch of higher prices, they aren’t compromising their principles. 

In its new VisualGPS report Sustainability at the Crossroads, Getty Images found that 86 percent of global consumers believe businesses should use their resources to improve the environment, and 82 percent expect them to have clear ESG guidelines and practices that show their commitment. For restaurants, these values directly impact the health of their business, as 72 percent of diners say they would pay more for a restaurant that…