Secret’s Out: b is for Burgers and Rainbow Hummus

12 Min Read By MRM Staff

This edition of MRM's Daily Bite features IHOP ... or rather IHOb, ARC Group, Inc., Wahlburgers, Flatbread Grill, Preoday and placeNorder,  A&W Food Services of Canada Inc., Aspen Creek Grill, Domino's Pizza, Ferrero and Azor Brewer Restaurant Advisors.

Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

IHOP to IHObIHOP® Restaurants is going by a new name – IHOb. For burgers. Since the news broke last week on the brand's social media sites, fans can't get enough with more than 30,000* people speculating what the change could "b", guessing everything from bacon to brunch to bananas. The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers. Each Ultimate Steakburger starts with 100% USDA Choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and…