Restaurant Social Media: Yes, You Can!

When Instagram launched nine years ago, food photography took off. We now see fewer people raising a toast or clasping hands in prayer; the new pre-meal ritual has become — snap, post and dig in.To understand the depth of those who ‘gram their food, consider a 2017 study by consumer intelligence firm Maru/Matchbox. The company’s researchers found that roughly 69 percent of millennials reach for their smartphone before grabbing a fork. 

Our photo-obsessed social rituals have captured dishes from every dining table around the globe. Some diners have even become devoted Insta-eaters with preference for sharing a photo over sharing a dessert. Consequently, this new course of action has prompted disdain from friends and family members who just want to eat their food instead of record it for all eternity. 

The groundswell of social media sharing of drool-worthy dishes has served up new options for promoting restaurants. As a result, this sharing is driving new business. Not…