Restaurant Operators Need to Prepare for the Next Wave of GLP-1 Users

2 Min Read By MRM Staff

As less expensive GLP-1 options become available, QSRs and family-style restaurants may see a greater impact, according to research by The Food Away from Home Association (IFMA.) 

“The restaurant industry is too large and too diverse for GLP-1s to have a dramatic impact on traffic, said Charlie McConnell, VP Industry Insights, Education & Research at  IFMA, The Food Away from Home Association. “Instead, we expect the way people eat at restaurants to change slightly.”

Currently, 59 percent of GLP-1 users are Gen Z or Millennials, and 44 percent have a household income over $100,000, according to IFMA. The research notes that 11 percent of consumers have tried GLP-1s, with another 22 percent interested in trying or knowing more, indicating a growing consumer base.

A significant shift is anticipated as lower-cost, pill-form versions become available. Because this increases accessibility for middle-income households, who tend to be above-average users of QSR and family-style…