Restaurant Licensing: Expanding Your Brand’s Reach and Revenue

Brand extension is a way for restaurants to stay relevant, innovative and engage with consumers where they are. This desire is fueling a surge in food and beverage brand partnerships and collaborations. For a deeper dive, Modern Restaurant Management (MRM) magazine reached out for insights from Frances Alvarez, Senior Vice President of Brand Management at Beanstalk, a global brand extension licensing agency operating in the F&B space. She is an expert in creating brand narratives and helping  legacy and emerging brands expand through strategic licensing partnerships.

What current retail trends are influencing licensing strategies in the F&B industry?Consumers are increasingly looking for convenience, ingredient transparency, nostalgia, and brand familiarity, particularly in food and beverage categories. This shift has led food licensing strategies to focus on formats that provide ease and portability, such as frozen, shelf-stable, and grab-and-go options. Retailers are also…