BentoBox released its 2017 Year in Review, a visual roundup of digital trends surrounding the restaurant industry. With customers in 47 states and 10 countries worldwide, BentoBox has unique access to restaurant specific data including websites, menus, and guest’s behavior online. The insights were gathered from 1,690 restaurants, with more than 170,000 menu items and 102 million collective website visits.
Among the insights from BentoBox’s analysis include:
50 percent of restaurant website visits are made on a mobile device, compared to 47 percent on desktop
60 percent of restaurants update their menu monthly
Menu pages are the #1 most-viewed page on restaurant websites
Fridays are the busiest day for restaurant website traffic, while 5pm is the busiest time during the week
With a full review of the information collected, BentoBox CEO Krystle Mobayeni said,”With restaurant discovery and communication primarily originating online, it’s critical for restaurants to have a website that helps them easily connect with guests and grow their business in a way that ultimately fulfills their mission of hospitality.”