QSR Halftime Report: Value and Channel Strategies to Finish Strong in 2025 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Declining consumer confidence, diminished traffic and pricing struggles have defined 2025 so far. Here’s how restaurant operators can prepare for the rest of the year.Halfway through 2025, the quick-service restaurant (QSR) sector is at a crossroads. Consumer confidence is slipping, traffic is soft, and price and promotion alone can’t drive growth. Revenue Management Solutions data shows diners are rethinking where, when, and how they spend — from trading down or buying grocery meals to shifting toward late-night and off-premises channels. In response, brands are testing sharper promotions, loyalty programs, and extended hours. The challenge now: how to finish the year strong in a market where value, dayparts and channels are all in flux.

The First Half: What We KnowIn the first half of 2025, consumer behavior showed marked shifts, creating challenges for QSRs.

Price fatigue. Traffic declines beginning in 2022-23 suggested guests were becoming more price-sensitive. In…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

Sorry, You've Reached Your Article Limit.

Jana Zschieschang