Protein-Packed, Guest-Driven, and Clarified for Craveable Wellness

3 Min Read By MRM Staff

Responding to  guest feedback and a rising demand for increased protein-packed options, Clean Juice unveiled an expanded menu designed to meet diverse nutritional goals.

“We knew it was time to evolve,” Roberto De Angelis, Chief Experience Officer of BRIX Holdings, told Modern Restaurant Management (MRM) magazine. “The original menu had great intentions, but over time it became a bit overwhelming for both our guests and our operators. The goal was to simplify, clarify, and introduce more craveable, functional options without losing sight of what makes Clean Juice special.” Clean Juice, which has has more than 60 stores across 19 states, is owned by CJ Fresh Holdings, a wholly owned subsidiary of BRIX.

From initial strategy through testing and rollout, the implementation took approximately nine months, De Angelis said, adding it was a team effort across culinary, marketing, operations, and franchisees.

"It was worth every step. Change is always a challenge, especially…