Post-Pandemic Menu Optimization (Podcast)

When restaurant owners and managers have crucial data at their fingertips, they possess essential insights into improving their operations. In this episode of The Main Course Host Barbara Castiglia speaks with Christina and Chris Norton of Revenue Management Solutions, which helps the restaurant and retail industry identify profitability opportunities through data-driven analytics and tech-enabled solutions that optimize sales, menus, and a brand’s financial health.

“We look at the historical data of a restaurant and based upon the data we see from their POS,” Chris said. “When prices change, when limited time offers have been added to the menu, when value propositions have been added to the menu board, we understand the reaction of the consumer based upon the historical data.”

Utilizing this data, they put it through their regression model, which helps them understand gross profit and sensitivities. This helps them understand the items on the menu board that are the…