Picture Perfect: Tips for Taking Photos and Instagramming Food

I am in the business of words.  Writing copy, press releases, emails, sales materials, etc. If it needs to read, then it usually falls on my desk.  Words are important -- the pen is mightier than the sword and all that jazz. On the other hand, there is another saying -- a picture is worth 1,000 words. Can you get more out of a picture in  marketing efforts or is it that you need both working in tandem?  Either way, words and pictures are an important part of any comprehensive marketing strategy.

Social media in particular marries these two mediums together. One of my favorite platforms is Instagram. In the restaurant space, this is a critical channel. People are naturally taking pictures of their food and talking about your brand, and Instagram is the photo-friendly platform that they are using.

First Things FirstWelcome to the world of IG. I’m assuming you have the account, followed your best buddies, and posted that first, slightly awkward photo. You’ve got filters and…