Passion for Pizza: How a Hungry Howie’s Franchisee Leverages Generation Z Strengths for Success

4 Min Read By Rebecca Shannon

As a third-generation Hungry Howie’s franchisee, 27-year-old Rebecca Shannon is set to open her very first Hungry Howie’s restaurant as sole franchisee in Monroe, Mich. In this first-person essay, Shannon shares insights as a Gen-Z franchisee including why she decided to invest in a franchise, ways she’s tapping into her digital fluency, and embracing a purpose-driven approach to franchising.

Not all women emerging in the workforce are embracing the “trad wife” trend taking the internet by storm. In fact, a substantial 77 percent of Gen Z females express that they want to be their own boss and 45 percent intend to run their own business. With this demographic leading the charge in the workforce and changes in consumer behavior in the years to come, many wonder how the future of business will evolve and adapt. 

As a Gen Z female and proud third-generation Hungry Howie’s franchisee, I’ve gone from an employee to overseeing seven locations in Michigan and becoming the…