OOH Advertising Advances Enable QSR To Target Audiences and Drive Traffic

Out of Home (OOH) advertising has long been a mainstay for QSR brands and owners, but now, thanks to advanced measurement and the proliferation of screens, the platform is enabling targeting on a scale never before possible.With the availability of granular audience segments, advertisers are finding that connecting with consumers on the go is more efficient and as a result, more effective.  Additionally, holistic measurement across the multitude of OOH advertising formats is available for the first time.  This extends far beyond traditional roadside billboards and now includes place-based advertising such as signage in restaurants, bars, malls, and airports.

Developed by Geopath, the non-profit trade association responsible for measuring OOH advertising exposure, advertisers now have available to them a platform that offers more than 8,000 unique audience profiles that can be reached through OOH inventory. These audiences are derived from aggregated anonymous data from hundreds of…