No Reservations About Putting Restaurants First

It's not exactly as sexy as a superhero origin story, but the founding of Tock does involve problem solving.  Nick Kokonas was trying to solve Alinea's costly no-show problem and the resistance they faced when introducing prepaid reservations. In the decade that has passed since, reservation technology has become a vital part of the restaurant industry. 

"We've also seen a significant shift in how restaurants handle guest commitments," Tock CEO Matt Tucker told Modern Restaurant Management (MRM) magazine. "Pre-pandemic, only fine dining establishments typically used tools like prepayments or deposits. Now, restaurants across all categories recognize how these features protect their bottom line, especially with ongoing staffing challenges and inventory planning concerns."

Read on learn more from Tucker about Tock's evolution, reservation challenges such as scalping, and what to expect in the decade ahead.

Tock's origin story is all about problem solving. In what…