Navigating QSR Volatility via Media Revenue

In the face of rising wholesale food prices and other economic challenges, media revenue is emerging as a tool for offsetting costs and driving growth for QSRs. In fact, Kevin Jones, Vice President and General Manager of Quick Service Restaurant/Franchise/Hospitality for Mood Media, says media revenue is becoming a critical buffer against economic shocks like tariffs. He advises brands to reimagine their in-store environments as dynamic advertising platforms by leveraging retail media strategies, digital menu boards, and drive-thru personalization and turn challenges into opportunities. With more than  20 years of experience in strategic sales, marketing innovation, and team leadership, Jones  offers insights into how QSRs can explore these new revenue streams.

What is the media revenue opportunity for QSRs, and how can they capitalize on it?QSRs are in a unique position to lead the next wave of retail media because they already own the point of sale and the data that comes with…