Mystery Solved: Where Do Chick-fil-A Customers Eat on Sundays? (Infographic)

Case Closed! Thanks to Buxton, for the first time we know where Chick-fil-A customers go on a Sunday.  The firm used encrypted location data from mobile devices to solve the mystery.Buxton’s new Live Mobile Insights platform mapped pings from mobile devices at Chick-fil-A outlets nation- wide from Monday through Saturday and compared the data to restaurants those diners visit on Sundays to measure the uptick in foot traffic when their favorite quick-serve chicken eatery is closed.

“While the exercise has a fun side, there is also a serious point, namely that by utilizing the expertise of Bux-ton, businesses can gain a much more accurate picture of where they should be investing their marketing dollars and building new premises,” said Buxton Senior Vice President Phillip Crow. “By combining location data from the Live Mobile Insights platform with other financial and lifestyle metrics, restaurant owners get a more comprehensive insight into who their core customers really…