My Restaurant Word for 2016 is ‘EPIC’

4 Min Read By Ryan Gromfin

Every year when I coach restaurant owners and their staff, I determine an underlying theme. The theme shifts a bit as economies change, customer expectations adjust and things just get better. However, over the past 10 years, things have been changing and improving at a pace that would make the Tasmanian Devil dizzy. My theme in 2015 was “Good is not Good Enough.” I can bore you with all the details about exactly what that meant or you can watch this video after you finish reading about EPIC. While there is not much of a difference, I feel EPIC carries some emotional weight. It gets the point across quicker and with less explanation.

Consider the CostEverybody wants more customers, more butts in seats. And I get it, more customers equals more money, but does it equal more profits? Maybe, if your cost to acquire that customer is minimal. We all got really excited about the “free” possibilities social media promised. It was going to allow us to acquire new customers at no cost…