MRM Talking With: Why Restaurants Need to Practice ‘Brutal Simplicity of Thought’

5 Min Read By MRM Staff

The core philosophy at M&C Saatchi is "Brutal Simplicity of Thought." In this edition of Modern Restaurant Management (MRM) magazine's ongoing Talking With series, Maria Smith, executive creative director at the firm's office in Santa Monica, California, explains how this philosophy relates to restaurant marketing and branding.  

Maria SmithIn her role, Smith wears many hats: copywriter, creative director, interrogator, experimenter, maker, big-idea lover and more. M&C Saatchi LA generated a 27 percent increase in year-over-year net sales growth for Fox Restaurant Concepts by distilling the communal motivations of each of the restaurant group's 13 sub-brands.

Define “Brutal Simplicity of Thought” and give an example of how it applies to restaurant marketing.Brutal Simplicity of Thought is our core philosophy at M&C Saatchi. It’s easier to complicate than it is to simplify, but simple messages enter the brain quicker and stay there longer, so Brutal Simplicity…