MRM Talking With: Stuart Jenkins of Shoes For Crews

Hard, heavy and ugly.

Those are the most common descriptors for work shoes. Shoes For Crews new CEO and Chief Innovation Officer Stuart Jenkins saw an opportunity to bootstrap the safety shoe category by launching a new collection of footwear designed to not be hard, heavy and ugly. The company employed smart technology to find a balance between function and fashion. And Jenkins added an overarching mission: to get people home safe. 

In this edition of MRM Talking With, we go toe to toe with Jenkins who bares his “sole” on all things footwear and what he learned from being Nike’s first-ever intern.

What was the process of revitalizing safety shoes?

I can tell you that this process was intentional—we decided that we were no longer going to be satisfied with making slip resistant shoes that were hard, heavy and ugly. It’s a matter of respect for people who work, and for our own experience as a design team in developing great footwear.

Stuart JenkinsDo you think…