MRM Research Roundup: Valentine’s Day Edition

5 Min Read By MRM Staff

This Valentine's Day edition  of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience.Last Year, By the NumbersWhether you're celebrating a romantic evening out or opting for a cozy night in, one thing is clear—Valentine’s Day is big business for restaurants as diners splurge on premium meals, wine and desserts. New data fom restaurant tech platform Toast, reveals how restaurants can prepare for another busy Valentine’s Day in 2025. Analyzing data from full-service restaurants on Feb. 14, 2024, compared to an average Wednesday, Toast found:

🥩 Steak sales skyrocketed 135 percent

🍷 Wine sales jumped 63 percent

💰 The average check size increased by 25 percent

🏠 Takeout orders surged 46 percent

📈 Overall transactions rose 41 percent

💖 Valentine’s Day 2024 by the Numbers🍽️ Romantic Meals

Steak sales jumped 135 percent, highlighting it as the…