MRM Research Roundup: Super Bowl LIX Edition

9 Min Read By MRM Staff

This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu PerformancesMore than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. But while wings still dominate as the top football snack, new data suggests that more fans are choosing to watch the game at home rather than head to their local sports bar.

Toast analyzed data from restaurants on Sunday, Feb. 11, 2024, comparing it to the average Sunday in 2024 and found that:

Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent.  The average ticket size on the Big Game day was 9 percent smaller + there were 16 percent fewer transactions on the Big Game day.🏈 Last Year’s Big Game by the Numbers🍗 Wings Win MVP

Wing sales spiked 87 percent, proving they remain the ultimate game-day snack. The average price of wings increased 18 percent, likely due…