MRM Research Roundup: Generational Dining Trends, Beverage Preferences, and The United States of Ranch
16 Min Read By MRM Staff
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features evolving dining trends, GLP-1 impact on F&B, lunch trends, and most mentioned attributes in Google reviews for small businesses. Why Are People Dining Out?Epsilon's recent study asked consumers about their reasons for dining in or dining out, special occasions and other motivations. With rising costs, people have started to get creative, whether that’s by forgoing appetizers or sharing entrées, going out less frequently or prioritizing casual over fine dining.
51 percent of people say they plan to go out for dinner just as often as they do now.
Second to socializing, the top reason to go out to eat for Millennials is for a treat or indulgence, while for Gen Z and Gen X, it's when they don’t feel like cooking.
On average, Gen Z goes out for dinner the most at an average of 4.1 times per month.
4 in 10 choose a restaurant based on if it has a loyalty program.
As dinner…
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