MRM Plant-Based: McDonald’s Tests P.L.T. and More Grocers Add Impossible

8 Min Read By MRM Staff

Please send plant-based news to Modern Restaurant Management (MRM) magazine's Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Plant. Lettuce. Tomato at McDonald's CanadaMcDonald's will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant. Lettuce. Tomato. in 28 restaurants in Southwestern Ontario, starting September 30. The P.L.T. is made with a Beyond Meat® plant-based patty that has been crafted exclusively by McDonald's, for McDonald's. 

 

"McDonald's has a proud legacy of fun, delicious and craveable food—and now, we're extending that to a test of a juicy, plant-based burger," said Ann Wahlgren, McDonald's Vice President of Global Menu Strategy. "We've been working on our recipe and now we're ready to hear feedback from our customers."  

The P.L.T. will be priced at $6.49 CAD plus tax. 

"During this test, we're excited to hear what customers love about the…