MRM Plant-Based: Branching Out in NYC and the Unbeetable Burger

10 Min Read By MRM Staff

Please send plant-based news to Modern Restaurant Management (MRM) magazine's Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Copper Branch Expands NYC FootprintCopper Branch, top photo, opened its second U.S. location and its first in New York in the Greenwich Village/SOHO section of Lower Manhattan at 195 Bleecker Street.

The company operates over 65 locations around the world, including Canada and Western Europe and has rapid expansion plans. They are planning to have over 200 locations by the end of 2020, and expansion within the United States is at the core of these plans.

Rio Infantino, CEO of Copper Branch and a veteran franchise owner, stated, “Entering the New York market has been a high priority for us as we feel that the city is as dynamic and forward thinking as we are at Copper Branch. It was a natural for us to make the city one of our first U.S. locations and we can’t wait for New Yorkers to experience our delicious and healthy menu items, all…