MRM News: Transparency and Traceability on the Menu
1 Min Watch By Barbara Castiglia and Kevin Freibott
Did you know the average cost of a recall to a food company being around $10 million in direct costs not including brand damage and lost sales? FoodLogiQ’s recent consumer transparency survey discovered that 50 percent of consumers expect a recall should be resolved within one to two days and almost a quarter would never use or visit the brand again after a recall.
In this MRM News clip, Katy Jones, FoodLogiQ’s Chief Marketing Officer talks about the importance for transparency in the food supply chain and the company’s Recall + Response, the industry’s first real-time, SaaS solution for recall and stock withdrawal management. The system launches automated communications including phone, email, and text notifications that are developed using pre-built templates in the platform. By preparing and documenting the recall plan in advance within Recall + Response, companies can ensure speed of delivery and consistency of notifications to their supply chain partners when a recall happens.