Interest in functional foods continues to grow at a fast pace, according to a recent report from Kerry, with 65 percent of consumers saying they seek out food and drinks with the added benefit of a nutritional boost. Kacy Erdelyi, founder of Joyist, a growing brand of organic cafes, with a location in Montclair, New Jersey, embraces this consumer movement.
The cafe offers a selection of all-organic superfoods ranging from cold-pressed juices to breakfast and lunch grain bowls as well as grab-and go items.
The brand just launched a functional coffee bar featuring a proprietary blend of organic coffee boosted with adaptogens such as mushrooms, chaga, reishi and more to match individual health issues or wellness goals.
In this MRM News video, Erdelyi discusses functional food, growing a brand and "coffee with benefits."