Dale Woolery, who grew up working with his parents in the restaurant industry, recently opened a MOOYAH Burgers, Fries & Shakes franchise at 425 Valley Brook Avenue in Lyndhurst, NJ. After a career in both the finance and healthcare industries, Woolery decided he wanted to pursue a business that would provide more flexibility for his family. He visited MOOYAH with his wife and was drawn to its versatility and strong business model.
“Not only does MOOYAH offer a family-friendly environment, but there is something on the menu for everyone,” said Woolery. “We’re excited to bring something new to the Lyndhurst neighborhood, which has a very family oriented demographic that matches the brand. Members of the Lyndhurst community have been expressing their excitement for our long-anticipated opening, so we are looking forward to a receptive crowd.”
Woolery plans to sign for more locations once this first restaurant is up and running. Lyndhurst is the fifth MOOYAH to call New Jersey home.
“It’s a great time for the MOOYAH brand and the Lyndhurst community, and we are excited to start serving up a ‘better burger’ for the first time in Lyndhurst,” said Michael Mabry, chief operating officer of MOOYAH. “MOOYAH is a great fit for Lyndhurst and for New Jersey, and we look forward to watching the brand continue to grow throughout the state.”
In 2016, MOOYAH surpassed the all-important 100-unit milestone. The “better burger” brand entered several new states in 2016, while also expanding its presence in California, Texas, Florida and New York. Moving into 2017, the franchise is placing focus on development in Virginia and the Washington, D.C. area as well.
In this MRM News clip, Woolery discusses advice he’d give aspiring franchisees and what characteristics he looks for in employees.