MRM News: How Can Restaurants Win New Customers?

Attracting and retaining guests is one of the key challenges for restaurants and one element that can help is having  a robust gift-card program. Jason’s Deli has seen an almost 50 percent increase in egift sales since migrating to the Paytronix’s  Stored-Value platform. 

In 2016, Jason’s Deli decided that it needed to move to a new gift card provider that could help it transform its plastic and virtual offerings into strategic marketing vehicles. The company wanted to work with a partner that shared its entrepreneurial values and could support its rapid growth. The new partner would also need to deliver integrations to third-party program providers Incomm and Blackhawk as well as online ordering provider Order Talk, and to execute cross-channel settlements with franchisees in a timely manner.
“Jason’s Deli selected Paytronix both for its entrepreneurial values and its laser focus on stored-value and loyalty programs,” said Kevin Carpenter, controller, Jason’s Deli. “Since migrating to the Paytronix platform almost a year ago, Jason’s Deli has seen a significant increase in deli gift card sales and almost a 50 percent jump in egift sales from last September through July of 2017.”
“Paytronix worked closely with Jason’s Deli to move all of its data over from their previous provider onto the Paytronix Stored-Value platform without individual customers or the deli operators knowing it had happened. What could have been a high-anxiety situation turned into relief at the end of the day,” said Ken Buckley, head of client services at Paytronix Systems, Inc.  “Jason’s Deli joins the growing number of merchants choosing the Paytronix platform to process gift cards while also providing the added ability to grow into other services that Paytronix offers such as loyalty, email, and mobile apps.”
For more information on optimizing  gift card program, register for the August 31 Webinar: Accounting for Gift Card Growth Channels.
In this MRM News clip, Michelle Tempesta of Paytronix discusses ways restaurants can reach mid-tier dinners and restaurant tech trends.