MRM Franchise Feed: Loco Over Murals and Pizza Royalty

30 Min Read By MRM Staff

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise  and MUFSO environment. 

Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Celebrating ArtLos Angeles is the Mural Capital of the World. But in the case of its Latino murals, various factors stand to threaten the legacy and cultural connections for younger generations.

El Pollo Loco is celebrating these important works of art during Hispanic Heritage Month in an augmented reality (AR) campaign to honor the brand’s Latino heritage and Los Angeles roots, top photo. In collaboration with renowned Latino, LA-based artists Hector “Hex” Rios and Juan Hector Ponce, as well as Warren Brand, a longtime board member of the Mural Conversancy of Los Angeles, the restaurant is bringing a series of these artists’ defunct murals back to life throughout Los Angeles via the Snapchat World Lens from September 15 through October 15. El…