MRM Franchise Feed: Jimboy’s Tacos Turns 65 and Dog Haus Commits to Virtual

25 Min Read By MRM Staff

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise environment. 

Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Jimboy's Celebrates 65 YearsWith humble beginnings as a single beach food trailer, Jimboy’s Tacos,  the home of “The Original American Taco,” is celebrating its 65th anniversary by rebranding its restaurants to highlight the brand’s  history—while continuing to innovate what it means to create a unique taco experience today. Founded in 1954 by Jim “Jimboy” Knudson in Lake Tahoe, California. Knudson opened up his food trailer on King’s Beach, creating tacos with fresh, premium ingredients cooked in small batches. Jimboy’s Tacos is now operating in more than 40 locations across California and Nevada. The brand recently kicked off the rebrand, which puts a modern spin on a vintage metal trailer look that truly transports customers back to the…