MRM Franchise Feed: Domino’s Digital Dominance and Black Bear’s Major Expansion

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise environment.

Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.]

AI DominosDomino's Pizza is accelerating its quest for digital dominance in the restaurant industry and continuing its investment in developing platforms using artificial intelligence (AI) by launching a voice recognition application to take telephone orders coming into its stores.

The brand was the first to introduce a voice recognition app that conducted a retail transaction when it launched its virtual ordering assistant, DOM, in 2014. Today, Domino's conducts more than 65 percent of its sales in the U.S. via numerous digital platforms.

"DOM was a key milestone not only for us, but for voice recognition technology in general," said J. Patrick Doyle, CEO and president of Domino's. "DOM was also the public face of our initial investment in artificial intelligence. Voice is…