MRM EXCLUSIVE: Protect the Most Valuable Part of Your Restaurant’s Business – Guest Data

We live in an era of personalization where consumers expect to be served tailored recommendations and experience customization in all aspects of life. The restaurant industry is no different, with diners craving a special experience every time they make a reservation or step into the dining room. And it’s guest data that helps restaurants make these one-of-a-kind experiences possible.However, whenever data is collected, there is a risk of it falling into the wrong hands, and restaurants are no strangers to the threat of data theft.With recent high-profile breaches affecting millions of consumers stemming from establishments like Panera and Buca Di Beppo, restaurant operators cannot let data security fall to the wayside. What’s more, the cost of a data breach is incredibly high. The average total cost of a data breach is $3.8 million, with individual stolen records – such as guest names, addresses, phone numbers, credit card information and date of birth – costing $148…