MRM EXCLUSIVE: Manipulating Music to Master Table Flow

Everyone knows music is of critical importance to a restaurant’s ambience. But did you know it can also have concrete physical effects on your diners? Multiple studies show that speeding up the tempo of your music makes patrons eat faster, allowing for quicker table turnover. Conversely, slowing the tempo down can make them linger longer, and potentially run up their bill with drink or dessert orders. It’s why SoundMachine includes a simple tempo slider for all our stations and customized mixes, allowing restaurant managers to adjust on the fly or schedule peaks and valleys over the course of a day or week based on their desired flow patterns.

But how do you put this science into practice to maximize table flow and, ultimately, profits? We asked restaurant owners and SoundMachine users throughout the U.S. how they use music to keep their businesses humming.

Fast Music for Rush HoursAt peak hours, it’s important to keep business moving quickly. Increasing the tempo of your music…