The concern for eating out is fading, however, almost one-third still have apprehensions about going to a restaurant, according to new research conducted by Provoke Insights provided exclusively to Modern Restaurant Management (MRM) magazine.
The survey also found that consumers have altered their dining habits since the start of the pandemic. This includes one-fifth of diners who are overall eating out less. Millennials, however, are now eating out more than pre-pandemic.
Additionally, Americans are reporting the impact of inflation. One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated.
In addtiion to the pandemic, the restaurant industry has been stresed with staffing issues and supply chain challenges. While many express general satisfaction with the customer service received at restaurants, certain segements of consumers are reporting issues.
Fast food restaurants have gained popularity since the start of the pandemic, with two-thirds of consumers eating at these establishments the same or more than before, possibly due to drive-thru options.
Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives.