MRM Case Study: How Email Marketing Can Help a Restaurant Stand Out and Thrive

In the world of restaurants, the competition is fierce, the choices are abundant, and the inbox is an increasingly important vehicle which restaurateurs can use to engagetheir customers, ultimately gaining insights about their clientele. The U.S. alone boasts a robust mix of more than 650k restaurants and dining experiences. Amongst all this competition, how can email marketing help a restaurant stand out and thrive?

At Patina Restaurant Group, we recognize that by creating a personalized experience, our clients feel more connected to our brand. By leveraging a healthy mix of classic and innovative marketing tactics, we know that we’ll get new diners in the door and once they’re here, offer the best possible experience. For our frequent customers, we lean on digital purchase histories to serve them relevant content in their inboxes, and for new opted-in diners we collect personal details, like birthdays, so we never miss an important opportunity to connect. 

Creating Lasting…