MRM By Design: Anchoring a Redesign and Rebrand

4 Min Read By MRM Staff

The challenge: Update the nearly 100-year-old Sam’s Anchor Cafe to better help the restaurant compete in the booming Bay Area dining scene, while maintaining its charm, essence and authenticity, top photo by Lauren Edith Andersen. Redesigning and rebranding spaces like a historic restaurant can be a challenge for many designers, but ROY Hospitality Design was ready, beginning with conducting extensive historical research to prep for redesigning the interiors. Keeping older aspects of the site were key to maintaining the authenticity, personality and history Tiburon, California locals loved and wanted to preserve. 

In this MRM By Design, Modern Restaurant Management (MRM) magazine delves deeper inside this project with Hannah Collins, Principle Designer & Co-Founder of ROY.

Why did the client’s want a makeover?Sam’s Anchor Café has been around for 100 years and probably not remodeled cohesively in 50 years or so. There was new ownership and they really wanted to bring…