MRM By Design: A New Look for Salata

4 Min Read By MRM Staff

Last month, Salata Salad Kitchen marked its first Florida location with the debut of a guest-forward neighborhood design concept. The Houston-based fast-casual offers guests fully customizable, tossed-to-order salads and wraps, soups, organic teas and lemonades. Salata has more than 80 corporate-owned and franchise locations in Texas, Oklahoma, Illinois, Florida, Georgia and Southern California and plans to open in multiple new markets this year.

Modern Restaurant Management (MRM) magazine spoke with with Salata President Michelle Bythewood about the process that went into the Lake Mary Salata, which is the organization’s 84th location overall. 

Can you describe the process, who on the team provided input on the prototype?I decided to encourage the Salata founders to reimage and rebrand, as I had previous rebranding success at Focus Brands and Cicis Pizza and saw the opportunity to increase traffic count and brand awareness through an updated, more customer-inviting…