The experts at Chef’s Pencil has released its latest report on the most popular international cuisines on social media. This year, the team included TikTok data, as the platform has emerged as one of the most popular social media platforms for sharing food-related content.
They found that what’s trending on one social media platform is not always popular on the other. Korean food is the absolute all-time darling of the TikTok crowd, totaling 15 billion views. It is trailed by Chinese and Mexican food. But these are not the most popular cuisines on Instagram: Italian, Indian and Japanese were the most tagged cuisines over the past 12 months.