Millennial Diners Are Driving Demand for American Lamb 

A look at the menus of many pioneering and on-trend restaurants across the U.S. – from fast casual to ethnic fusion and fine dining – and it becomes clear, American lamb is on the rise.In fact, according to American Lamb Board, appearance of lamb on restaurant menus is up 14 percent over the past 10 years and much of this is driven by more casual restaurants where lamb placement on menus is up 39 percent in quick serve restaurants and 58 percent in fast casual restaurants.   

Lamb for a ChangeSo, what’s driving this resurgence of a protein once regarded as something saved for special occasions? According to the American Lamb Board, millennial restaurant goers eat lamb more often than the general population, ordering it three times per month while dining out, compared to only twice a month respectively. Millennials and “Thoughtful Eaters” are coveted diners many restaurants are focused on attracting, and they’re eating lamb – specifically lamb raised on American soil…