‘Marketing Doesn’t Stop at Getting Customers in the Door’

3 Min Read By Geri Rosman

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo.

 

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,”  Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. “Restaurants need to think beyond just serving great food; they have to consistently deliver positive experiences across every channel to build trust, strengthen their reputation and keep guests coming back.” 

The survey of 8,000 global customers also identified customers’ preferences for finding information and the characteristics that bring them back to particular restaurants over and over.

Understanding Restaurant GuestsBrand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery, while one in…