Owning a restaurant looks like the safest small business option for many and this market is flourishing like never before. The only issue is sustaining due to stiff competition. New restaurants seem to crop up by the day with new themes, innovations, and menu options. Becoming successful in the restaurant business is possible only by keeping the quality of food and business values intact but being ready to implement the latest trends in the industry.
There are so many trends in the restaurant industry that you can take advantage of to make your business stand out. The eating pattern in the past year clearly classifies it into two main categories:convenience, and experience.
Take outs and home deliveries have hit the roof in the past couple of years. Third-party apps that deliver food from various restaurants have also become most of the working population’s oxygen mask. You can improve the direct traffic to your restaurant with no third party interference by providing a yearly subscription. This allows customers to pay a flat price instead of a delivery fee for each order.
The Dining Experience
If you want more footfalls for your restaurants then the dining experience should be praiseworthy. Try out new techniques such as:
- Open kitchen and counter dining
- Tasting menu
- Behind the scene experience
- ‘Customize your food’ counter
The eating pattern in the past year clearly classifies it into two main categories: convenience and experience.
Though convenience and experience are two main points to consider when running a restaurant business, there are many layers to this. Global breakfast has become the new rage in the US. Now, boring toasts and boiled eggs are not the order of the day. You can provide your customers with varied breakfast options from different countries to suit their taste.
Hyper-local cuisines are also enjoyed by the millennial and the tourist crowd. If your restaurant is put up in a prime tourist spot, then you should consider including local food in the menu and also come up with interesting facts or history about the same.
Incline to Healthy Options
Eating out is synonymous to eating unhealthy food. But, that concept is rapidly changing as more and more people seek healthy options in restaurants and even in fast food eat-outs. Paganism is a combination of the paleo diet and veganism. You can have a menu designed on this concept for your restaurant. Shifting from meat-based food to more plant-based food is expected in the future from the food industry.
Restaurants now concentrate on specific ingredients like roots or oils that benefit different parts of the body. Turmeric is a classic example of the magic ingredient that is used in many dishes and drinks for its antibiotic, anti-inflammatory properties.
Many restaurants have found alternatives for plastic straws after the plastic ban in 2018.This shift has been hugely appreciated by the public. People especially the millennials are very conscious about environmental and social problems. So, make your restaurant stand out by supporting:
- Employee welfare
- Zero waste in the kitchen
- Maintaining transparency in the source of food material
- Supporting local vendors
- Environmental welfare
Technology plays a huge part in all aspects of any business. Exploit all the technological advancements suitable for your restaurant business to keep your customers engaged. Drone delivery of food and app-based check out are some of the trends that will become famous this year.
We can’t miss social media when we are talking about the digital and technology space.
If it is not on Instagram, it never happened. Be extremely active on social media to put your restaurant on the map. Remember, your food is your identity. Hiring the best chefs, creating an innovative menu and providing the best customer experience are the most important aspects of getting loyal clients. Most of your customers are bound to post your picture on social media if they think it is snap-worthy. Video content gaining fast momentum, and it will be amazing if you give importance to not only the look of your food but also other sensory thrills, like a video of popping candies or color changing cocktails will go more viral than just an image.
The best part is that business financing is no longer an issue. From bank loans, private financing and restaurant funding, there are several options to come to your rescue if you have an action plan in mind.
The latest trends in any industry are not easy to follow at all times. But, be well informed and make sure you are not far behind your competitors. Know all that is happening around you and implement those that will best fit your business. Drastic changes like restaurant renovation or menu change are not the only solution to brighten up your business. Small initiatives like arranging a game night or supporting a cause can take you a long way.