Maintaining Brand Essence While Expanding (Podcast)

On the latest episode of The Main Course,  Alexis Blair, CEO of Fig & Olive, shares insights into her restaurant’s expansion journey. She covers the challenges and triumphs of taking a brand global, maintaining the essence of the brand while adapting to new markets, and the impact of the pandemic on the restaurant industry.

Additional topics of discussion include:

• The concept and experience of Fig & Olive, which is more than just great food and cocktails; it’s a lifestyle inspired by the French Riviera
• The process of adapting the menu to fit cultural differences in new markets, such as Qatar
• The lessons learned from the pandemic and how it has reshaped the restaurant industry